Your foreign trade independent station, is it become a "sleeping expensive assets"? Spending money to build, continue to update the content, but deep in the "Google can not search, customers can not find" predicament, the whole month down even a high-quality inquiries are few and far between.
What exactly is the problem? At the heart of it is the fact that you see SEO as a piecemeal technical operation rather than a closed-loop "Total Marketing System".
Today, I'm breaking down a complete program for you that is ready to hit the ground running. Simply follow these 4 steps, and you'll be able to get Google to accurately recognize your core values and proactively drive a steady stream of high-intent, accurate customers to you!
Step 1: Precise positioning, choose the right battlefield
We all know that before you fight a war, you have to pick the right battlefield. Keywords are your battlefield. Pick the wrong battlefield and all the troops (content) will be for nothing.
1. Give up the "big words", seize the "accurate long-tail words".
Many bosses want to optimize "furniture", "machinery" and other big words. These words seem to traffic, but the competition is fierce, and the intention of the searcher is vague, the conversion rate is extremely low.The right way to do it: choose "product term + customer identity + geography"."Combination of long-tail keywords.
2. "Laying" keywords in key positionsOnce the battlefield has been chosen, the flag must be planted. Keywords must appear in the following positions:
- Page Title:The most important position, which must contain the core keywords.
- page description: Summarize the content of the page in one sentence and naturally incorporate keywords to entice users to click.
- Image Alt Tags:Telling search engines what this image is is also an important ranking factor.
- Main body content:Distribute them naturally throughout the paragraph; do not pile them on.
Step 2: create "ammunition", so that customers can not refuse the battlefield has been selected, the next step is to prepare ammunition. High-quality content is your "ammunition" to capture the minds of customers.
1. Creating "problem-solving" content
A customer searches, not to see your ads, but to solve a problem. Your content must answer his question.
- Customer search: "How to choose industrial valves?"
- Your content: it should be a "industrial valve purchasing guide: material, pressure, temperature full analysis.
This is the kind of content that customers will look at seriously and trust you.
2. Regular "cleaning" and "upgrading" of ammunition stockpilesAn arsenal full of junk pulls down the combat effectiveness of an entire army.
- Remove low-quality content: regularly review pages that have no traffic, no rankings, and outdated content. Remove them decisively, they drag down the weight of your entire site.
- Update the core content: For the content that has been ranked well, it should be continuously updated. Add new data, cases, industry trends, so that it always remain "fresh" and "authoritative".
Step 3: dredge the "pipeline", so that Google and customers are in love with your website with the battlefield and ammunition, but also need to smooth the "pipeline" to transport. Technical optimization is to unclog these pipes.
1. Give each page an "ID".
The TDK (Title, Description, Keywords) of your website is the ID card for each page. Make sure that for every page of your website, you have a TDK that is clear, unique, and highly matched to the content.This allows Google to quickly understand what your page is about.
2. Enhancing the "speed of travel" of websitesHalf of your customers will simply leave if your website loads faster than 3 seconds. It's like a road blocked with traffic, and you can't deliver even the best goods. Use Google's PageSpeed Insights tool to detect and optimize your website speed.
3. Establishment of an "internal navigation network"Proper internal linking is like a navigational network within a website.
- For Google: it helps crawlers crawl all your pages more deeply and understand the structure of the site.
- To customers: it can guide customers to browse deeply in your website, from A article to B product, greatly increase the stay time and conversion probability.
Step 4: Build an "alliance" and get the world's websites to vote for you!
Your foreign trade website is no longer good, but also need external recognition. High-quality external links, that is, other sites to give you a "vote of confidence".
1. Quality is far more important than quantity
One link from an industry authority is worth 100 links from spam sites. Google values the authority of the "referrer".2. How to get high-quality external links?
- Customer Case:Write success stories for your clients and post them on their websites, often with a link to your website.
- Industry Pitch:Contribute to foreign industry blogs and magazines to share your expertise.
-resource interchangeability: Mutual referrals with your non-competitive partners (e.g. logistics companies, designers).
-core idea: Don't "buy" links, but "earn" links by creating value.
SEO of foreign trade independent website is a long-lasting war, but also a systematic war. It tests not how much code you know, but your strategic vision as a manager. You need to pinpoint the market, consistently create value, and patiently build trust. Don't let your independent website continue to sleep. Start today and create your SEO battle plan against these 4 steps. Remember, when your website consistently solves problems for your customers, Google will definitely recommend you, as a priority, to your customers as well.
