For foreign trade enterprises, the importance of having a fully mastered marketing channel that directly faces the world market cannot be overemphasized.
An independent foreign trade website can just meet this point, so it has become a must for the development of foreign trade business, but also an important step for foreign trade enterprises to become bigger and stronger. This is not only an important part of the corporate image, but also an important structure of marketing channels.
First, the role of foreign trade independent station
1, independent station is a foreign trade enterprises through the Internet marketing base. It can expand the powerful marketing, sales, customer maintenance and after-sales functions.
2, independent station is a business card of foreign trade enterprises. Establish the enterprise image, and then enhance the competitiveness of the enterprise.
3, foreign trade industry marketing with other industries compared to more difficult, whether it is the exhibition or field visits, the cost is exceptionally high, so that many small and medium-sized foreign trade enterprises can not afford. Foreign trade independent website has a very obvious cost advantage in marketing.
4, improve the probability of transaction. Foreign trade website can display products and equipment in a variety of forms, and can be updated and adjusted at any time without restriction, it is more convenient to show the strength of the promotion of the transaction.
Two,Limitations of the platform
Many enterprises do foreign trade will consider choosing some foreign trade platform, this idea is also very clear, not only these points: 1, simple to enter; 2, there is a certain amount of traffic; 3, there is a certain transaction security mechanism.
The platform also has its certain limitations:
1, each platform has its own rules of the game, in which case many marketing techniques are subject to various limitations.
2, the competitive pressure between peers within the platform is very high and highly concentrated. The platform's high-quality sources are often concentrated in the head of the most one or two, and new enterprises are difficult to get natural traffic, can only spend a lot of money to rely on the platform's marketing. Marketing costs are even higher than traditional marketing practices.
3, the platform is a rental form, ultimately not a foreign trade enterprise. It is difficult to accumulate effective customer resources on the platform.
On the platform, the cost of choosing a supplier is very low for the customer to move their finger, so the conversion rate will be very low.
Third, the advantages of independent websites
1, independent website content is completely in their own hands, can be freely adjusted and updated, can maximize their competitive advantages, hide their weaknesses. Better reflect the enterprise's own brand image and strength, so that customers have brand recognition and trust in the enterprise.
2, independent foreign trade website marketing practices are not subject to the rules, very flexible and changeable, can quickly follow up a variety of marketing practices are still in the dividend period, and each point of the marketing advantages have strengthened the probability of a transaction.
3, for foreign trade enterprises, customer resources are always the most valuable. Their own independent website converted to the customer's data resources belong entirely to themselves. The importance of customer resources will no longer talk about the importance of customer access to the site data alone, are very valuable, which is the entire marketing model to analyze the basis for improvement.
4, independent foreign trade website is the basis of customer development. No matter through what the Internet publicity techniques, the website plays an important role in it.
(1) Traffic diversion in search engines, such as Google, Yahoo, Bing and local search engines of Yandex and Naver;
(2) Drive traffic on social platforms such as Facebook, Twitte, linkedIn, Pinterest and YouTube, etc;
(3) platform diversion, for customers who have opened a platform account, you can guide the customer through customer service and other ways of customer diversion precipitation to an independent website;
(4) Other ways to attract traffic, such as Netflix marketing, email marketing, blog marketing, forum marketing, exhibitions and so on.
