Do b2b foreign trade, independent station, cross-border e-commerce in the end which platform is better to do?
In fact, the answer is not a unified standard, each platform play and advantages are different, like Tiktok platform content is suitable for fast-paced short videos, Youtube is suitable for slow-paced long videos, or must be combined with specific industries and products to analyze. We want to build their own brand, we want to get traffic, we need to play the social media platform, the following to tell you about the current mainstream social media platform.
FacebookIt is a global social media platform that operates in a style similar to the domestic "microblogging", but domestic sellers still habitually refer to it as "Weibo".FacebookFacebook.FacebookWith 2.9 billion daily users, Facebook's traffic pool is still huge, even though Facebook was surpassed by TikTok in terms of downloads by August 2021.Facebook marketing includes ad placement, account operations, short video operations, and more, and understanding the benefits is crucial for businesses to develop an effective social media strategy.
The Facebook Advantage
(1) Precise positioning In demographic targeting, audiences with a specific income, education level, life event, relationship status or job can be selected. It is possible to [find customers based on their interests], such as their favorite entertainment, sports, hobbies and shopping habits.
(2) Increase Website Traffic Facebook can drive audiences directly to your website.These people are [higher quality] leads than random users who log on to your website because they have already learned about your company.
(3) Multiple forms of advertising on Facebook offer excellent opportunities for businesses.It allows them to showcase their products from multiple best angles such as [text and visual formatting], and they can also choose different advertising effects like exposure, private inquiries, and followers.
TikTok Its explosive growth in recent years has marked its status as a major player in the social media world (though it doesn't call itself a social media platform). As with Snapchat, a younger audience dominates TikTok's user base.TikTok has successfully closed the loop on commercialization due to the explosion of e-commerce properties in 2023 as a result of the multi-location launch of the TikTok Shop, with the small store feature as well as links to the store being widely popular among users. It is also a great platform for brands,65% of TikTok users say they discover products from videos posted by brands,50% of users discover new things and buy them immediately.
Advantages of TikTok
(1) cost-effective, push traffic is large at present TikTok has belonged to the middle stage of development, but this does not affect its cost-effective, many Darren and Netflix did not officially start the business cooperation model, compared to other social media platforms, TikTok Darren price is low. At the same time, due to the huge TikTok traffic, the original video released by Darren is high enough quality, in addition to pushing to its own private domain traffic, it will also enter a larger traffic pool, attracting more potential users.
(2) A variety of Darren marketing play in fact, TikTok Darren's persona and style is still very vertical, we just need to get in touch with Darren to reach a cooperation, we can let them create video content for us to promote. At the same time, we can also carry out TikTok advertising, for example: [Advertising + Darren, Challenge + Darren]. This process can not only diversify the brand value and brand want to spread the content, but also improve the brand effect, 1 +1 > 2 to achieve the desired marketing effect.
Facebook is the "main battlefield of business" for foreign traders, suitable for long-term deep cultivation, building trust and getting accurate conversion;
TikTok is a "new blue ocean of traffic" for foreign traders, suitable for rapid start-ups, penetrating new markets, and attracting a young clientele.
For most foreign traders, the optimal solution is not "choose one or the other", but "differentiated layout" -- according to the differences in products, customers and targets, let the two platforms play their respective roles and empower each other. The optimal solution is not "one or the other" but "differentiated layout" -- according to the differences in products, customers and targets, the two platforms can play their respective roles and empower each other to realize "exposure + conversion" in overseas social media promotion. If you have limited resources for the time being, it is more efficient to focus on one core platform to do a deep and thorough job, and then gradually expand it, than to "share the rain".
