Facebook Marketing

1. Why (why use Facebook and its ads)

Facebook

Jian and Mei is a company that specializes in stamped parts, turned parts, and high strength fasteners, and can do $1.6 million/year in business. Doing Alibaba 9th year, a year to invest about 100,000 dollars. Since 2007, the single amount is relatively small, but currently can not leave these traditional B2B platform, go abroad to participate in exhibitions and the cost is too high.
Holding the mentality of constantly understanding the market, Mr. Huang began to build English, Spanish responsive marketing website, October 16, 2015 put GOOGLE advertising, 2 months since the transaction of three orders, one of which is a Spanish customer, more than 50,000 U.S. dollars, to quickly open up the situation of overseas marketing, strengthen the confidence of the business team, so that the bottleneck of foreign trade quickly breakthrough, rapid development of business. At the same time, through the Star Valley's FACEBOOK operation, every day can add 10 or so new fans (customers), according to so converted, in a matter of days, Jian and Mei will be ahead of other peers to all potential customers firmly connected. On Facebook, the customer's procurement mode has changed from the traditional text to a voice, a video, can be a high-quality inquiry. Purchasing mode is changing, marketing mode will be OUT if you don't follow the change.

Case 1
Case 2
Case 3
Case 4

FB Ads

Facebook Ads business was established in May 2012 and has increased year on year. In less than three years, 2 million active advertisers have been realized. facebook ads are an extension of traditional web ads to improve accuracy. Of course it's not just about accuracy, Star Valley also provides you with a pulse-pounding mechanism to constantly optimize the effectiveness of your ads.
Home page ads (premium Ads): appear on the FB home page (similar to the circle of friends in WeChat), a large amount of exposure in a short period of time, high coverage, suitable for the type of budget and exposure priority.
Right Side Ads (Marketplace Ads):Appearing on the right side of FB, the budget and cost per click (CPC) are easier to control, suitable for limited budgets, or fixed budgets, looking for long-term exposure type.
Home Ads
Right side advertisement

2. How (Facebook and its ads)

Many business owners want to enhance brand communication and improve performance, but many businesses have problems such as lack of cost to hire FB marketers and limited budget. We provide professional FB marketing services, develop perfect and suitable marketing strategies to solve the difficulties of business owners.

We can do the following for you: tailor-made fan pages based on brand image, providing both quality and content; regular performance returns, based on Insight report (Insight) to adjust the direction and policy of the page; combined with the advantages of advertising operations, so that the page exposure and promotion of the maximum; instant interaction and enhance loyalty, to find the fans who are truly suitable for the brand's image.

2.1 FB Fan Page Content and Operation Planning

For those with limited or fixed budgets looking for long-term exposure.
FB Fan Page Ads Operation (Case in point: FB Fan Page)

2.2 FB Ad Placement

Traditional email advertising is easily treated as spam. FB's advertising service helps companies to "pinpoint" their partners and potential customers from FB users, use FB ads to deliver the latest information, or become a fan of the page.
Since the target of ad delivery is cooperative and potential cooperative customers, it is more precise than general ads and has a higher probability of ad acceptance, featuring a high click-through rate and a more controllable budget.

Where FACEBOOK ads can take customers: promoted websites, FB fan pages, events, apps (not yet available), groups

Pinpoint your customers' keywords and tags
Benefits of Custom Audience Services
FB's landing site

2.3 FB Advisor, Information Updates and Latest Product Recommendations

According to statistics, 90~98% visitors of e-commerce websites do not complete the purchase behavior when they visit the website for the first time, and 50% visitors are in the position of purchasing needs but have not decided to buy and leave the website. How to bring this group of visitors back to the website is a big problem for marketers, and using Facebook's newest advertising service to retrieve those who have visited the website and create a second chance of conversion.

New FB Advertising Services - The future belongs to "Total Marketing"!

Facebook's newest advertising service, Re-Marketing, analyzes users' browsing behavior and delivers ads to advertisers' Facebook pages based on their browsing preferences to help customers make consumer decisions. Advertisers can know what topics users are interested in and display advertisements related to them on their personal Facebook pages, simplifying the advertising process and controlling costs. This simplifies the advertising process and controls costs, and meets the need for more precise delivery.
Facebook's newest advertising service uses instant bidding, where every time a web page is browsed, the cost per bid may be a little higher than general advertising, but because there is no unnecessary cost of clicks or wasted exposure, the overall cost of the advertisement is reduced. Audience delivery is done through the system, which can simplify the complicated settings of previous advertisements and save more labor and time.

The advantages are as follows:

Extremely accurate, targeting the right ads to the right people
Improving Efficiency, Advertising Decision and Setting Processes
Budget control, overall cost of ad delivery down
High conversion rates, those who see the ads are already highly interested
Effective Exposure, Facebook Users' Length of Stay Top of All Web Services

In the case of a machinery marketing website, each visitor to this website will be labeled with an interest, regardless of the user did not buy anything, after leaving the site, to Facebook, there will be advertisements on the site, and the content of the ads will be directly related to the interests of the user, and therefore can attract click on the ads and even back to the site, which will stimulate the possibility of consumption.

2.4 Marketing Product Mix and Recommendations

Rich in social networks and Internet integrated marketing experience, whether it is keywords, optimization ranking, SEM, etc. are the best, through the past experience of different media, through the flexible use of products and combinations, more in line with the business owners of the "whole marketing" objectives.
Scroll to Top