Advantages of Keyword Advertising
A. Favorable to enhance the ranking of the company's website in the search engine website
B. Better focus and targeting
C. Having a clearer effect
D. Lower costs and easy control of cost budgets
This article is mainly about foreign trade website SEO keyword aspects of the insights, I hope to inspire and help you.
Keyword placement, density and handling
Keyword location is important. Generally recommended keywords appear in the first and last paragraphs of the article, so that the search engine recognition will increase. Density is recommended to remain at 5% or so, too high will be recognized as excessive SEO, too low and can not achieve the desired results. As for the treatment, we can be in the first appearance of the keywords when the bold emphasis on processing.
Appearance of keywords in URLs (English)
Nowadays, the intelligence of the search engine is increasing day by day, take a simple example: search "waimaoseo" the results are actually "foreign trade SEO" results. Since it is difficult to buy a good domain name, then it is wise to appear in the URL of the keyword pinyin or English.
Keywords in page titles (1-3)
Web page titles have a huge impact! Choosing just the right title will skyrocket your rankings for individual keywords, and it is very important and necessary to write articles with the right keywords incorporated into the title.
Keywords appear in the description
What is description? Search for a word, such as "exportimes", Google presents ten entries, are the title plus description of the form, to add a targeted description of each page is also a very favorable SEO measures.
Keywords appear naturally in content
Many of my friends would say that the highest level of SEO is not to see that it has been done, and even if we can't skillfully master the naturalness of SEO right now, we can still try to naturally present the desired keywords when writing articles. Of course, this little copywriting skill needs to be practiced slowly.
Keywords appear in H1, H2 tags
H1, H2 tags belong to the semantic tags, the search engine will give these tags a higher rating and weight treatment, so make good use of these H1, H2 tags.
Keywords in the anchor text of imported links
If you can find links to the first page of some high-powered websites, using the anchor text you want to optimize, these links will be almost decisive for your keyword rankings.
Keywords appear in ALT attributes
If you can find links to the first page of some high-powered websites, using the anchor text you want to optimize, these links will be almost decisive for your keyword rankings.
Bold or italicize keywords
Search engines will consider bold or italicized words as a kind of emphasis, and therefore will give it a higher weight value, another way to say is according to the search engine's two-way matching to qualify, for example, to "Chinese suppliers" bold words, the search engine will not be split, but as a phrase to deal with, which is exactly what we want. This is exactly what we want.
Content quality, frequency of updates, relevance
Undoubtedly, the most central part of a website is the content. High-quality content or content sources basically determine the value of a website. In the future, this trend will only manifest itself more and more. So, improving the quality of content on your website as much as possible is the way to go in the long run! At the same time, relevance is also an element that needs to be kept in focus and it is considered to be the theme of the website.
