As the global digital population continues to grow, the commercial influence of social media is accelerating the penetration of the foreign trade field, becoming the core position for enterprises to explore the international market. Nowadays, social media is not only a daily social scene for global users, but also a key channel for foreign trade enterprises to efficiently connect with overseas buyers, profoundly changing the communication and customer acquisition mode of cross-border trade.
From the point of view of user behavior, nearly half of the global social media users will complete multiple needs through the platform - in addition to keeping in touch with friends and relatives and killing time, they will also take the initiative to look for product inspiration and check the industry news, which provides a natural scenario for foreign trade enterprises to accurately reach. In Nigeria, Thailand, Malaysia, South Africa and other emerging foreign trade markets, more than 70% adult users rely on social media to obtain information, which has become an important traffic portal for enterprises to enter the local market.
It is worth paying attention to the fact that the length of stay of users in social media continues to climb, which creates sufficient exposure windows for foreign trade marketing. 2024 data shows that global users spend an average of 151 minutes per day on social media, and the highly active characteristics of mainstream platforms such as Facebook, LinkedIn, TikTok, etc. enable enterprises to continuously reach potential buyers and end consumers through content seeding, precise advertising, and so on. The high activity of Facebook, LinkedIn, TikTok and other mainstream platforms enables enterprises to continuously reach potential buyers and end-consumers through content seeding and precise advertisements, which lays the foundation for traffic attraction and inquiry conversion of independent websites.
The number of social media outlets is exceptionally high and includes the following main categories:
video category: TikTok, YouTube;
social networking event: Facebook, Twitter, LinkedIn;
Picture Class: Instagram, Pinterest;
chat type: Snapchat; WhatsApp
Facebook is a social media platform used by almost all companies doing foreign trade marketing, it allows users to create profiles and share photos, videos and messages with other users. Currently, Facebook has become one of the largest social media platforms in the world, offering advertising and marketing features that can help companies expand brand awareness and increase sales.
Facebook's advertising system and business page features make it a powerful tool for foreign trade marketing. Enterprises can display their advertisements to users of specific regions, ages and interests through the precise targeting function, thus effectively increasing brand exposure and customer acquisition. At the same time, by posting content about products, industry information and customer reviews, companies can build interaction and trust with customers.
FacebookMarketing Promotion Strategy
Facebook is now a powerful marketing tool for businesses of all sizes and offers different marketing methods, including Facebook Business Page, Groups, and Facebook Ads, to help businesses build awareness among their target audience, connect with customers and drive sales in an effective and affordable way.
This paper will be told from the introduction of marketing strategies, analysis of marketing channels, and overview of marketing costs.
It is recommended to use a combination of natural and paid social strategies to utilize Facebook. because natural social builds and interacts with active followers, while paid social raises user awareness and advertises promotions, products, or services.
- Two main marketing strategies -
One,Natural Social Marketing
Log in to your Facebook account - click on the drop down option in the top right corner of the screen - select "Create a Page", create a business page and start generating content or posts on an ongoing basis and grow your following by sharing your page with your existing customers or by joining a Facebook group. Join a Facebook group to grow your following.
Two,Paid Social Marketing
Navigate to your Facebook business page - click the drop-down arrow in the upper right corner of the screen - select "Manage Ads" - click the "Create" button to begin the campaign creation process. Click the "Create" button to begin the campaign creation process, which will guide you through the process of choosing your ad type, marketing objectives, target audience, and writing your ad copy.
5 Marketing Channels
01.business page
Commercial version of the profile page. Includes location, hours, services and user reviews, as well as the option to add custom tabs and CTAs. In order to create Facebook ads, a business must have a Facebook business page. Business pages can be found not only on Facebook, but also in search engines such as Google.
Often business pages are used to build brand awareness, reach out to target audiences, and advertise promotions, among other things. It is also one of the prerequisites for using other marketing tools such as Facebook ads and Facebook groups.
02.Facebook ads
Facebook ads are a type of pay-per-click advertising where businesses pay based on audience interactions such as clicks, video views, or conversions. Any business with a Facebook business page can set up ads through Facebook Ads Manager.
Customers can find out exactly who they want to show their ads to. It can also help businesses achieve specific marketing goals, such as generating awareness or sales leads.
03.Facebook group
A Facebook group is a community of users who connect for a common interest or business. Businesses that market themselves by actively participating in existing groups or by creating and managing their own Facebook groups can help them gain a natural following and reach an actively engaged target audience.Facebook groups are not a direct form of advertising or a promotional platform. Instead, the focus is on the members of the group and building a community around their common interests, goals or causes.
04.Facebook Marketplace
Similar to classifieds sites Craigslist or Gumtree. while the majority of groups selling through the platform are individuals, businesses can also list their products on the platform. However, this is not the primary sales channel for businesses and is usually designed to give them additional exposure, which translates into more sales.
05.joint marketing
It refers to the collaboration of two businesses to promote and cross-sell each other's products. It is a free strategy that can help businesses gain credibility and visibility. A common form of social media marketing is co-marketing with internet celebrities. However, businesses can also co-market with other businesses to promote each other's products or services and gain exposure from other businesses' audiences.
4Big marketing costs
01.Labor-related costs
While it is free to use Facebook for business, businesses invest a lot of time in Facebook marketing, so labor costs should also be considered when thinking about Facebook marketing costs.
02.Facebook advertising costs
The platform does not have a monthly minimum sales ad spend, but a minimum of $1 per day on ad campaigns is required, so advertisers can choose how much to spend on Facebook ads.
03.Facebook Platform Marketing Snapbacks
E-commerce businesses can sell products by adding a shopping tab to their business page or through Facebook Marketplace. Companies that use Facebook for product sales will incur a sales fee of 51 TP3T per shipment or a flat fee of $0.40 for products with sales of $8 or less.
04.Social media management service fees
Businesses that don't have the time or expertise to utilize Facebook effectively may choose to outsource to a social media management agency that will manage Facebook marketing on your behalf, and the cost of which varies widely, depending on the service provider and the services they offer.
Today many industries are facing transformation and change, the old traditional marketing is no longer enough, want to sell their products abroad, you need to understand the main ways of foreign customers looking for information, to develop a comprehensive set of marketing programs to widely promote their products. But the market to do foreign trade enterprises continue to increase, so many enterprises for choice of foreign customers and why choose you? How to improve their competitiveness? ...... many questions are still waiting for enterprises to further think and solve, but the premise is that we have to find ways to promote their products, if the product can not be displayed to the customer, then the product and then have the advantage of competitiveness, but also can only be appreciated alone.
Therefore, enterprises must take the initiative to break down information barriers, accurately reach target customer groups with the help of digital marketing tools, build brand awareness through content marketing, search engine optimization and social platform interaction, and gradually accumulate trust and influence in overseas markets.
