The global foreign trade market contains huge business potential, and the core of the competition lies in: multi-channel layout + accurate traffic acquisition = high-quality inquiries + quality orders. For foreign trade enterprises, controlling the efficient customer acquisition path is the key to seize the market opportunity and realize breakout growth.
01 Overseas social media
Why do we need to layout overseas social media? First of all, we need to understand the pain points of traditional foreign trade:
(1) DependenceB2B Platform: such as Ali International Station, etc., passive waiting for inquiries, fierce competition, serious homogenization, platform rules and costs are the ceiling.
(2) High cost of customer acquisition: Participating in an overseas exhibition can cost hundreds of thousands of dollars, but the effect is increasingly difficult to guarantee.
(3) Long communication chain: Communicating with buyers through email, information lags, and in-depth trust cannot be established.
(4) Weak brand power: OEM mode (OEM) is the main, customers only look at the price, there is no brand loyalty, the order at any time may be a lower price competitors snatched away.
The layout of overseas social media is precisely to break these shackles and realize the upgrading and breakthrough of foreign trade business.Benefits of overseas social media:
(1) Proactive customer acquisition and opening up new channels of traffic flow
(2) Building brand trust and awareness
(3) Establishing and maintaining in-depth relationships with clients
(4) Amplifiers for content marketing that drive traffic across the web
Create a company page on Facebook, Linkedln , TikTok and other platforms, upload products, post important company news, interact with target customers and develop leads.
02 Google Search
Advanced search with Google and Yandex, using keywords and search optimization techniques to develop new clients quickly and for free, as well as localized agency development through Google Maps.
03 Layout of short video platform
Layout of short video platform, for foreign trade enterprises, has changed from "an optional" to "a must".
Simply put, if the traditional B2B platform and e-mail is the "manual" of foreign trade, then the short video is the "live show" of the product and the enterprise's "!Three-dimensional business card".
Increasingly, the purchasing decision makers for overseas companies are Millennials and Generation Z. They have grown up in a YouTube, TikTok and Instagram environment and rely extremely heavily on video content for research and decision making. Unaccustomed to reading lengthy emails and specifications, they prefer to watch a short, entertaining video to learn more about a supplier.
Therefore, we need to layout in advance to seize the fast-growing traffic by seizing popular foreign short video platforms such as TikTok, YouTube Shorts, Instagram Reels and so on.
04 Foreign trade independent website
Advantages of building a foreign trade independent website:
1. Branding and building trust
2. Accumulating their ownPrivate Domain TrafficCustomer data in hand
3. Getting rid of platform dependency and taking control of pricing
4. Diversification and autonomy of marketing
5. Controllable costs and significant long-term benefits
Build your own independent website to showcase your products, place Google ads, drive traffic quickly, give customers a more direct understanding of your brand and products, and attract potential customers. ThisIt is a shift from "traffic thinking" to "retention thinking", and from "product salesman" to "brand builder. It is an upgrade from "product salesman" to "brand builder".
