In fact, as early as 2010, Google has included the opening speed of the page in the ranking weight, only at that time accounted for a relatively small portion of the weight, probably only 1% impact weight.
The weights have been adjusted over time, but this opening speed has always referred to the opening speed of pages on the PC. Mobile web page opening speed is not included. So there is such an awkward situation: when searching with a cell phone or tablet, the search results are ranked according to the rules of the PC side instead.
This kind of situation is mainly related to the explosion of mobile. Smart, large-screen phones that facilitate fast Internet access and 4G networks were rolled out in a very short period of time, so many practices were too late to follow suit, hence the algorithmic lag.
Nowadays, whether domestic or foreign, the search volume of mobile and PC has been equally divided. Even the overall size of the mobile terminal is slightly larger than the PC terminal. Therefore, the search engine as the foundation of Google, inevitably in the algorithm to mobile tilt.
As you can see in the Google Search Console notice, Google's ranking algorithm has now shifted to mobile-first indexing and has made the speed of opening pages on mobile one of the bases for ranking.
For this algorithm update, Google let it slip a few months ago that they were thinking about adjusting to include page open speed as a ranking factor for mobile searches in July.
The most weighted Google ranking remains quality content. If the content of the web page is close to the needs of the search, practical, accurate, and updated quickly, such a web page will certainly continue to maintain a very good ranking position, almost unaffected by the adjustment. At the same time, on the other hand, if the content of the web page can not do quality, then even if you improve the opening speed, the rankings will not be greatly improved.
In addition, if there is a recent foreign trade website rankings and traffic has seen a large reduction, then it is necessary to look at, is it too slow to open the page? Similarly, if some foreign trade websites find that nothing has been done and the search rankings have improved, it is possible that the competitors' slow page opening speed has been reduced.
There is another point to emphasize: the PC ranking is still based on the PC page opening speed. With the mobile terminal is a separate statistics.
Where the customers are, where the traffic is, with enough traffic will have enough inquiries. Do website optimization, must keep learning, follow up the search engine algorithm, in order to have a better optimization results, get more inquiry opportunities.
