Speaking of search engine platforms, in our country we will think of Baidu, 360, Sogou, etc., but in fact in the world, the more well-known or Google search engine. Since December 11, 2001, China's formal accession to the WTO, our foreign trade enterprises such as spring, want to stand firm in foreign markets, Internet promotion is the most affordable and simple and fast way. So, more and more companies choose Google optimization and promotion, then, how can we do a good job of Google SEO? The following are some of the factors we need to consider:
I. Domain Name Selection
In our country, the enterprise domain name generally consists of enterprise name pinyin or pinyin initials, but in the Google platform, we suggest to use English, because for foreigners, the Chinese pinyin is much more difficult than English, we can use the enterprise name or the main product of the enterprise in English as part of the domain name construction, which will enable foreign customers to more intuitive understanding of the content of our website, and to avoid the illiterate The embarrassment of not knowing Chinese Pinyin.
primary domain name
The choice of domain name suffix is also very important, if you are targeting Japanese people to do export sales, then choose the Japanese country domain name suffix, because the search engine according to the domain name will recognize the site, so that your site in the Japanese search engine field has a good ranking.
II. Front-end page layout and content editing
Foreigners are more direct, generally less like flashy, fancy appearance, and foreign trade sites are generally e-commerce site, so we are building the site, we must pay attention to not redundant dragging, simple and uncomplicated in the first place, so that customers enter your site can be clear about what your site is to do, and can directly understand the main products of your site content information. Content editing we also need to pay attention to, clear their purpose, translation is the focus, because you also know that the Chinese translation into English has a lot of different ways of expression, for the face of different groups of customers, to understand their English habits, translate the English content they can understand. Of course, for different specific groups of customers, we can also try to do some other languages of the website.
III. Server selection
In order to ensure the stability of the site and the speed of the user to open the site, we are choosing the server generally take the principle of proximity, that is, you are facing which region which country's users, we will use that place of the server. Do not worry about the quality and speed of foreign servers, as long as you buy a regular not too cheap servers are basically no problem, there are independent IP is even better.
IV. Linking resources
Do foreign trade website, link resources are also very important, if your is a new website, it is more important to pay attention to the diversification of the external chain construction, of course, provided that the quality of resources, sometimes a good anchor text link, directly affect your website can be on the first page of the rankings Oh.
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